Michael Maitlen

Poor mobile experience: the web-based application is clunky on mobile, forcing many users onto a PC to complete the task.
Account required: to even view capabilities or estimate a send, users had to create an account first.
High barrier to entry: beyond account creation, JNB asked for a lot of personal information and documentation before users could start or explore, leading to burnout and churn.

Process & Approach

Education

Master of Professional Studies, Maryland Institute College of Art. Baltimore, Maryland, 2020.

Resume

Senior Product Manager & Designer. Eight years of experience.